How we helped Arkansas State University and North Alabama University gain brand awareness in India?
Education is a versatile field and what most institutions need is brand recognition with stakeholder’s trust.
The challenge – Direct reach to students, brand awareness and word of mouth for quality student intake.
Solution – Establishing regional offices in India, strong digital presence and partnership with leading universities in India for direct and quality student intake.
How we did it?
Market Research – Intense research in Target Areas and Target Audience mapping as per international requirements.
Strategy Planning – Brand positioning pathway, Defining key brand messages as per local audience , Advertising and Marketing channels, Budget planning and key partnerships with universities and colleges
Brand Promotion – Direct and digital marketing in target areas, media engagement for better PR and student ambassador programs to generate word-of-mouth publicity.
What we achieved?
- Increased student intake for relevant programs
- Establishment of Regional Office within leading university campus
- Brand awareness and growth of brand profile in regional markets across North India
- Helped achieve 50% cuts in total budget