universities

How we helped Arkansas State University and North Alabama University gain brand awareness in India?

Education is a versatile field and what most institutions need is brand recognition with stakeholder’s trust.

The challenge – Direct reach to students, brand awareness and word of mouth for quality student intake.

Solution – Establishing regional offices in India, strong digital presence and partnership with leading universities in India for direct and quality student intake.

How we did it?

Market Research – Intense research in Target Areas and Target Audience mapping as per international requirements.

Strategy Planning – Brand positioning pathway, Defining key brand messages as per local audience , Advertising and Marketing channels, Budget planning and key partnerships with universities and colleges

Brand Promotion – Direct and digital marketing in target areas, media engagement for better PR and student ambassador programs to generate word-of-mouth publicity.

What we achieved?

  • Increased student intake for relevant programs
  • Establishment of Regional Office within leading university campus
  • Brand awareness and growth of brand profile in regional markets across North India
  • Helped achieve 50% cuts in total budget

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