The world of social media is constantly evolving. There’s always a new wacky way for people to log their lives, but what if you’re a company?
Where do you begin with so many social media platforms already available and more appearing every day? Do you make a Facebook account or join whatever “The Latest Pinterest” is at the time?
Social Media The Most Effective Way For Marketing Your Business
One of the most effective ways to get your name out there is to incorporate social media into your marketing plan. It’s a fantastic way to promote your services and products while also boosting your name.
Not only that, but it allows you to interact on a more intimate, human level with fans, customers, and potential customers.
As of April 2019, Facebook had 2.38 billion monthly active users worldwide, making it one of the most common sites for both personal and business use.
Facebook is a platform for companies to Share photographs, updates, and general information with those who follow or “like” them.
Fans of your company visit your Facebook page to learn about what’s going on with your company, see photos of what’s going on, and learn about upcoming events.
It’s critical to begin by increasing Your Facebook fan base. Publicize your page by putting a social icon on your website and posting a link to it wherever you can.
Twitter is a fast, succinct, and simple way to communicate with your audience. Twitter is a sea of knowledge of 140 characters or less content waiting to be read, tapped, followed, and retweeted, with over 310 million registered users (and growing).
Twitter produces over 175 million tweets a day, allowing you to share fast bits of information and images in the hopes of getting people to return to your website or landing pages. You only have a limited number of characters, so make the most of them!
3. Linked in
LinkedIn is distinct from the other social media platforms in that it is geared toward business and professionals.
LinkedIn is mostly used by users to showcase their work experience and professional opinions, making it one of the most popular forums for B2B professionals to use.
LinkedIn is a powerful tool for not just driving traffic, but also prospecting, building thought leadership, and hiring, thanks to features like LinkedIn Pulse, Company Pages, InMail, Groups, and “Get Introduced,” as well as the opportunity to see who has seen your personal profile.
Pinterest is one of the list’s most unusual marketing platforms. On Pinterest, instead of posting content for your followers to read, you simply post a clickable picture with a short caption.
This is a very common forum for businesses that have a tangible products, such as clothing and food businesses, restaurants, eCommerce businesses, and so on.
Since Instagram is such a shallow forum, the picture you share must be high-quality and eye-catching in order to stand out in your feed.
Make sure your photos connect back to a similar blog or page on your website when you start uploading them. People want to see or read something similar to the picture that drew their attention when they click through from your image to your website.
It’s time to put social media marketing to work for your company now that you know how relevant it is and what some of the most successful sites have to offer.
To get started, download our free guide, “Tune Up Your Social Media Marketing” and make sure to follow these tips for success when sharing your company’s content across platforms.