7 Most Common Instagram Mistakes Digital Marketers Must Avoid

Learn how to avoid these Instagram blunders and ensure that your brand doesn’t make careless errors or miss the mark with its content.

Mistakes are bound to occur. Regrettably, Instagram mishaps occur in public.

To prevent the particular embarrassment that comes with an Instagram gaffe, keep reading to learn about the 13 most common missteps brands make—and, more importantly, how to avoid them.

  1. Buying likes and followers

Buying sprees are a simple way to increase your likes and followers.

That’s correct. You can truly rent attendees for your Japanese wedding, just like you can buy friends for your Instagram account.

The problem is that you get quantity rather than quality when you buy likes and following. Your numbers may appear impressive, but what good are they if your audience is solely made up of robots who say nothing useful?

It’s the same thing as paying for automatic outgoing remarks. What good is it if you don’t connect with your audience on a personal level?

Brands that use social media to interact with real people are successful. Spend your money on retargeting ads to people with similar demographics or conducting a contest to boost the number of people interested in what you do.

2. Using poor quality images

Instagram is primarily a visual platform. So, if you’re going to share something, make it beautiful—or at the very least fascinating!

For instance, don’t take a close-up image of beans.

Shoot using natural light or neutral backgrounds if you don’t have access to professional photography talents or a high-end camera.

You’re better off not publishing a photo than posting a lousy one. But, with so many fantastic photo editing and graphic design tools available, there’s no excuse to submit something shoddy.

3. Ignoring analytics

Speaking of analytics, another common blunder made by marketers on Instagram is ignoring the data.

It would be best if you were tracking the metrics so that you can see patterns and growth.

Consider it as if you were a football player viewing a replay of a victorious game. How will you prevent being tackled the next time? How are you going to top that enormous field dunk?

4. Using too many hashtags

Anyone who has ever visited an all-you-can-eat sushi restaurant knows that there is such a thing as too much of a good thing.

Hashtags are a terrific method for people to find your content on Instagram. Unfortunately, they’re also a wonderful technique to make your material appear to be spam.

Although, you can use upto 30 hashtags per post, the most typical amount of hashtags seen on Instagram is between one and three. According to AdEspresso, up to 11 is appropriate. To figure out what works best for you, you’ll have to experiment.

5. Having no strategic plan

Do you want to increase the number of visitors to your website? Do you want to increase the number of people who follow you? Increase the number of sales in your Instagram shop?

It isn’t easy to succeed if you don’t know what you’re trying to accomplish.

If you go on a road trip with no destination in mind, you might have a fantastic adventure, but you might also end yourself in a creepy town with only one petrol station and a hotel with bed bugs.

Choose one goal to begin with and devise a strategy for achieving it. Then, you’ll have something to guide every decision you make, as well as a tool to track your progress. Do you want to increase the number of visitors to your website? Do you want to increase the number of people who follow you? Increase the number of sales in your Instagram shop?

It isn’t easy to succeed if you don’t know what you’re trying to accomplish.

If you go on a road trip with no destination in mind, you might have a fantastic adventure, but you might also end yourself in a creepy town with only one petrol station and a hotel with bed bugs.

Choose one goal to begin with and devise a strategy for achieving it. Then, you’ll have something to guide every decision you make, as well as a tool to track your progress.

6. Inconsistent branding

Your Instagram profile is only a small element of a larger marketing ecosystem.

You most likely have a website, other social media profiles, and possibly even a physical storefront. To ensure that your brand is strong and obvious, all of these pieces should be connected by a consistent thread.

Every profile should include your logo. In addition, the visual design and editorial tone of each element should be consistent.

There may be slight differences in the types of content you share or your interactions depending on your audience for each platform—maybe you’re all about the memes on Twitter—but ultimately, all of your platforms should seem connected.

7. Not engaging with followers.

I’ve said it before, and I’ll say it again: social media is a discussion, not a broadcast.

You’re squandering your platform if you’re not engaging with your fans. Every time a user leaves a comment or asks a question, you have an opportunity to establish rapport and provide a great experience. So it’s time to start talking.

Don’t be too hard on yourself if you’ve made some (or all) of the above Instagram blunders. The beauty of a digital platform is that it’s never too late to make a course correction. So turn your Insta-mistakes into, uh, Insta-tunities, and boost your company’s social media profile.