People use the pound sign (#) to denote a specific topic in front of words or phrases, so you’ve probably seen some hashtag happiness on social media.
Many people use hashtags correctly, while others use the # sign in front of every other word in a tweet or status post. Don’t be one of the people. Instead, take advantage of a potent social media approach by learning how to hashtag effectively.
Before learning how to use a hashtag, it’s best to grasp what it’s for. The hashtag, which originated on Twitter to organize and search material, has since migrated to Facebook, Google+, and other sites. As a result, we now manage and monitor digital content using hashtags.
Anyone can do it! Big brands create hashtags to start and track a conversation about a given subject. Individuals use hashtags to either join in a broader discourse or start one of their own.
You may track a hashtag using Twitter’s search feature or go to sites like Hashtagify. Me to see what’s being discussed, who the top influencers are, and even usage patterns. There’s even a Twitter account called @hashtag that keeps track of hashtag exchanges.
Consider the following guidelines when you begin to use hashtags for your purposes:
- Always include a # in front of your keywords.
- In hashtags, there should be no punctuation or spaces. If a hashtag contains many keywords, #theyshouldallflowtogether in one seamless phrase.
- Characters should never come before the #. It wouldn’t be news#WorldCup, for example. Instead, you’d use the hashtag #WorldCupNews.
- Always use a combination of letters and numbers, rather than just numbers. Using all numbers, such as #1, will not yield a favourable result, but using #No1inSports would.
- Keep it short and sweet! Some hashtags include far too many words. Use as many distinct keywords or phrases as you can.
Use hashtags to make your content more searchable and to give your social media marketing a new twist.