The dos and don’ts of email marketing.

Do: Create a great subject line.

The importance of first impressions cannot be overstated. Your email’s body may be lovely, well-written, and instructive, but it’s useless if no one opens it in the first place.

For attracting readers and site visitors, creating a short, eye-catching subject line — one that gives them enough information to understand why opening the email will be beneficial to them — is critical. It’s also crucial to keep your copy short and exciting. Finally, check each part of your email’s body for errors.

Don’t: Draft lengthy mails.

Emails are not meant to be read for pleasure. Keep in mind that your users’ time is valuable. ‘Data says the perfect length of an email is between 50 and 125 words,’ according to Hubspot statistics. Emails of this length received a response rate of more than 50%. According to a comparable study, emails with around 20 lines of text, or about 200 words, had the highest clickthrough rates. When in doubt, confine emails to 200 words or less.”

Do: Grow your email list the appropriate way.

Use a sign-up form that asks subscribers to confirm that they want to receive your emails. It takes a little longer, but it ensures that you’re building a high-quality list that’s eager to interact and engage. Leads of higher quality are preferable to leads of lower quality.

Don’t: Buy an email list.

Purchasing an email list may appear to be a quick and straightforward win, but it may ultimately harm your business and image. How? There’s no assurance that the people on your list will be interested in your products or services. Because they have no past connection to your brand/business, leads from a purchased list are unlikely to convert into potential customers, and god forbid if they designate your email as SPAM. “How did you get my information?” has never been the start of a good business relationship.

Do: Keep your business on their mind.

Send a welcome email as soon as your user(s) signs up. Since your most recent prospect has just discovered you and expressed an interest in receiving your emails, pique their interest by sending a warm welcome email. They adore it, and you respect their choices!

Don’t: Make new subscribers eagerly anticipate your response.

Waiting too long to contact your subscribers may cause them to forget about you. Worst case scenario: they’ll locate one of your competitors’ mailing lists and subscribe to it.

Do: Segment your list.

Segmenting your list is a great approach to make sure you’re only sending relevant content to each of your subscribers. If you do it this way, they’ll always look forward to receiving and opening your emails.

Don’t: Send the same email to everyone.

Never send the same email to every one of your email list’s subscribers. Sending irrelevant material gives the impression that you are uninterested in your consumers’ demands.

Do: Create Targeted and Personalized Content

According to research, personalization and customization boost the likelihood of your emails being opened by 26%. Users are no longer accepting emails that do not contain tailored content for them. Find out who your target audience is and curate material for them. 

Don’t: Send a generic email to no one in particular.

Generic emails wreak havoc on your conversion rates. Your customers don’t want to be regarded by your company as simply another email address. 

Do: Give yourself the best chance of getting your emails opened.

Make careful to send emails according to your subscribers’ time zones, especially if you have international subscribers.

You may believe that sending an email at 10 a.m. is the optimal time, but if many of your subscribers live in New York, they would prefer to get emails at 7 a.m. In addition, your emails will have a better chance of being discovered and opened if you do so.

Remember to optimize your emails for all platforms (and devices!)

You can scale up your consumer base and profits by an unfathomable margin if you follow the above guidelines.